Resources

Guides for E-commerce Brands

Straight answers to the questions that come up when you build a store and start paying for traffic: what a Shopify store costs in Egypt, how much to spend on ads, which channel to start with, and how to test creative.

Shopify Guide

How Much Does a Shopify Store Cost in Egypt?

The plan billed in US dollars, themes, apps, payment fees without Shopify Payments, development, and what keeps costing money after launch.

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Meta Ads Guide

How Much Should an E-commerce Brand Spend on Meta Ads?

Work out a Meta Ads budget from your margins, allow for cash on delivery and VAT, and give each ad set enough to get out of learning.

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Paid Ads Guide

Meta Ads vs Google Ads: Which Should You Start With?

When to start with Google, when to start with Meta, how to check search demand before you decide, and how to run both without double-counting.

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Ad Creative Guide

How to Test Ad Creative on Meta

What to test first, how to run a test without resetting your best ad sets, and what the results tell you to make next.

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Shopify Guide

Shopify Traffic but No Sales? How to Find the Problem

Use your conversion funnel to find where shoppers drop off, then work out whether the problem is the traffic or the store.

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Each guide is written to be useful on its own. When you'd rather have it done for you, see our services for the store, the ads and the creative.

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